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12 posts categorized "Tagging"

April 21, 2008

Social Bookmark Marketing Presentation

I am a addict. I save tons of things to my del.icio.us account and republish that content using their wonderful RSS feeds. It's just insanely useful. But as much as I love del.icio.us, there are a few things I'd change:

  • In the Links For You section, why can't I accept all the tags from the person who sent me the link with just one click?
  • Why can't I archive an entire page like you can with ?
  • Why can't I use a minus sign when creating a tag search so that I can exclude links with a specific tag? e.g. http://del.icio.us/tag/football+news-soccer, so I can get everything tagged with "football" and "news" but not "soccer".

Aside from those admittedly minor complaints, I heart del.icio.us. I've for quite some time now, so I know the ins and outs. I have, therefore, a pretty good idea of how to use del.icio.us in particular and social bookmarking in general as a marketing tool, as well. (And, no, I'm not talking about spam. I'm never talking about spam because spamming doesn't work.)

This is a presentation on social bookmark marketing I recently put together for a seminar on the topic:

You might also be interested in my post on for a breakdown of the demographics of the users of various social bookmarking services.

August 20, 2007

Musical Genres & iPod - Harness The Wisdom Of Crowds

It is in the music industry's best interests to find a solution to the problem of classifying .

Inaccurate Musical Genres

When was climbing the charts, they were referred to as an band. Now they're just a rock band. first emerged during the era and their sound fit in that category but now they're just a rock band. Progressive music used to refer to seventies bands like and , now you've got and , and , and even . Alternative has splintered into Alternative Punk and , and and Synth.

The Problem Of Multiple Musical Genres

Then there's the problem of musicians/composers/bands whose music falls into multiple genres. 's music is , , and and were both Blues, Hard Rock, and Heavy Metal bands. The aforementioned Emerson, Lake & Palmer's progressive rock sound included elements of and .

Meaningless Musical Genres

Finally, the current practice of labeling some genres of music with time-specific appellations such as neo and post; Post-Punk, for example. That type of labeling quickly becomes meaningless or unpractical when a following musical movement reacts to the current one. Does the following Punk movement, then, become the Post-Post-Punk genre? Clearly, that doesn't work.

The Benefit Of A Workable Musical Classification System

A better musical genre classification system would help sell more music because it would make specific types of music easier to discover. It seems to me that technologies such as portable MP3 players like the , music download stores like , music sharing and discovery services like that can all be tied together with and , can offer at least part of the solution.

Current Technological Limitations

I've been thinking of this topic because of my frustration with creating accurate playlists in iTunes. Let's say I want to create a playlist of my Blues songs but all my Jimi Hendrix songs are classified as within the Psychedelic Rock genre. Because of this, I will not have , one of my favorite versions of one of my favorite blues tunes.

How about podcasts? Why can't I label my podcasts as not only podcasts but also new and video or Internet marketing? That way, I could have a playlist of only my news podcasts that are in video format or a playlist of only my Internet marketing podcasts. That would be extremely handy for those of us who subscribe to a lot of podcasts.

Part of the problem is the inflexibility of the current technology. Why can't I apply multiple genres to an MP3 file in either iTunes or to the metadata of the file itself?

A More Accurate Genre Classification System

The other, more difficult part of the problem is in the method by which we classify musical genres, which, I suspect, has more to do with musical media than anything else. Perhaps the mess that has become of categories of music is a result of the disintegration and dispersion of media. When traditional radio stations and mainstream musical media go online and you throw in online only musical publications, web radio, and MP3 blogs, you no longer have just a handful of sources from which to learn about musical genres.

So how do we arrive at a consensus on whose music belongs to what genre?

I don't know that it is the answer but it may very well be a big part of the answer: Why not harness the ?

Apple's iPod/iTunes Tag Cloud

Apple iPod photo
  iPod, do you? 
  Originally uploaded by Carlos Noboro

As the overwhelming online music market leader with it's player and online music store, is in a better position than anyone to revamp the genre classification system. I'd like to see smart developers world wide use the to create some tag cloud functionality (for which Apple might need to expand the API).

Specifically, I'd like to see a public tag cloud(s) that display tags for the songs, albums, bands, and genres of the aggregate iTunes userbase that you could filter by year, user rating, play count over a given time period, and last played.

I'd also like to see my own iPod/iTunes tag cloud that I could chose whether or not to share.

With such a system, will most likely arrive at, if not the most accurate, then the most popular genres applied to a given band and/or song.

It would be nice to have the option of applying the public tag cloud to my music library, if I want.

Music Relationship Engine

If you combined this tag cloud data to the iTunes relationship engine and put it out on the web, Apple could monetizing the tag cloud by offering iTune links to specific bands and musicians and albums and songs.

The user rating, play count and last played data could be the foundation of a popularity engine, which would also serve as a music discovery engine.

Such a system would vastly improve the functionality of the iPod while also helping drive sales.

August 04, 2007

Minneapolis Bridge Collapse & Citizen Journalism

Because I live in Saint Paul and Internet communication is my profession, I have watched the aftermath of the Minneapolis bridge collapse with the horror and sorrow of a Minnesotan who loves my community, but also as a communications professional who observes online behavior daily.


  wreckage 
  Originally uploaded by

It was from that point of view, then, that I was endlessly fascinated with the role that citizen journalism and citizen generated media played in the coverage of the Minneapolis bridge collapse.

I did not have television news on Wednesday afternoon, a rarity for this news junkie. I did have the windows open and the first thing I heard that was related to the bridge collapse, though I didn't know it at the time, were the sirens of the Saint Paul first-responders rushing to the scene.

Twittering The Minneapolis Bridge Collapse

The first time I became aware that something was going on was on Twitter.

I missed from , a.k.a. , a local documentary filmmaker and , who got the Twitterverse scoop on the Star Tribune, . from posts that commented on the effects of the disaster, .

CLARIFICATION ON 8/5: The first actual tweet about the disaster that I read, was from Chuckumentary and that was because he was a Twitterer I was following. Minneapolis blogger Aaron Landry posted a tweet about the disaster before Chuckumunetary. Unfortunately, because of Twitter's lack of data mining tools, it may not be possible to find out who had the first post.

Instant Messaging The Bridge Collapse

But I still didn't know that the bridge had collapsed until a friend IMed me:

Friend: OMG!
Me: ??
Friend: are you watching tv?

And thanks to 's 24 hour coverage, it was on all night long.

Bloggers Provide Eyewitness Accounts Of The Minneapolis Bridge Collapse

The most fascinating citizen media was at a , a site frequented by many Minnesota bloggers. The thread was used  to discuss the disaster, disseminate news links, post "I'm okay" messages, and give first-person accounts. Such discussions .

Eyewitness accounts began appearing on local blogs:

And, of course, the blogosphere exploded worldwide with posts (, , ) about the disaster.

Email Discussion Lists About The Bridge Collapse

Minnesota has an extremely active online political environment, dating back to the early days of the web: In 1994, , a nonprofit dedicated to promoting electronic democracy, held the first -ever email debate in the nation.

E-democracy hosts many email discussion lists including one called . Some list members emailed their first-person accounts.

Members of the list , , and to ensure the members were safe.

The Minnesota Politics list .

Political Blogging About The Bridge Collapse

In light of our tradition of online political debate, it is no surprise that Minnesota has a vibrant political blogging community. The spin game exploded on both the and .

Podcasting The Minneapolis Bridge Collapse

Minnesota podcasters were busy, too. posted . posted a video of Congressman Oberstar discussing the collapse.

The aforementioned Chuck Olsen grabbed his video camera and went to the scene to .

Citizen Journalism Coverage Of The Bridge Collapse

More formal citizen journalism sites also covered the bridge collapse. The is run by local bloggers, freelance writers, and professional journalists and primarily covers politics from a left-of-center perspective. The Monitor's coverage was as diverse and comprehensive as any mainstream media source, from reaction from political figures such as , to , to a .

UPDATED 8/6: Twin Cities Daily Planet is "conceived as an experiment in participatory journalism, built on a partnership between professional journalists and individual citizens." Their coverage included a mix of professional and citizen journalism.

Citizen Photo Journalism Of The Bridge Collapse

has become a repository of absolutely of the disaster taken by ordinary citizens. The quality of most of these photos are extremely good:


  zoom 
  Originally uploaded by ebrandt78

Citizen Created Videos Of The Minneapolis Bridge Collapse

Like Flickr for photos, has become a repository of  video about the disaster. The video uploads were of several different varieties. Many people shot coverage of the bridge collapse on their television sets:

Some people expressed their emotion by uploading slide shows or musical tributes to the victims

Some people uploaded webcam video of themselves telling the world their thoughts and opinions on the collapse:

Finally, a lot of people uploaded the video the took from the scene of the bridge collapse. The following is a playlist I created containing all the citizen created video I could find:

As you can see, these citizen created video clips vary in quality but, perhaps because of their handheld nature, they do give you a far better sense of what it was actually like to be on the scene than the mainstream media television coverage does.

As of this writing, among the most viewed videos at YouTube are a (52,739 views), (33,252), and (25,785).

Among the most discussed videos is a with ranging from expressions of shock and horror and sympathy for the victims, to political blame, to a comment from someone who claims to have just passed over the bridge seconds before it collapsed.

Congressman Keith Ellison's office, the representative for Minneapolis, uploaded a House floor speech he gave responding to the tragedy:

Wiki-ing The Minneapolis Bridge Collapse

has become one of the most popular destinations for breaking news. This disaster was no exception. About three hours after the bridge collapsed someone devoted to the tragedy and a comprehensive, well-sourced document began to grow. And the following day with links to resources related to the tragedy.

Crowdsourcing - Mainstream Media Harnesses Citizen Journalists To Cover The Minneapolis Bridge Collapse

Most of the mainstream media encouraged their audiences to send them photos, videos and stories. The local , along with ;

KSTP TV showcased and video. One of the station's reports featured broadcast-quality home video shot from an apartment overlooking the disaster. I was watching it on an HDTV and the picture quality was just as good as KSTP's television coverage. Unfortunately, KSTP did not post the segment online.

Most of the local television stations departed from standard practice and streamed their coverage live.

The national news broadcasts asked for viewers' reports as  well with mixed results. , while featured .

The newspapers asked for citizens help covering the event, as well.

The asked readers for and . Back in April, ; one of the changes the paper made to its web site was to add a bloglike commenting feature for each story.  That feature was a popular one in the wake of the bridge collapse, .

The , provided an outlet for their sorrow and sympathy with and pages, , and, most interestingly, highlighted their suddenly hyper-relevant . UPDATE 8/6/07:  The Star Tribune's hyperlocal/citizen journalism project, buzz.mn, was also active, with the first post eliciting 136 comments.

The most deliberate integration of citizen journalism into traditional reporting, however, was showcased by with their effort. MPR put their citizen journalism effort front and center on the top of the page of their Minneapolis bridge collapse section with a link to the .

Not only did MPR ask listeners for their , , and , but they also to help shed light on the story and the social networking service, .

Social Networks During The Minneapolis Bridge Collapse

The social networking services were also used to communicate in the aftermath of the collapse.  Facebook was used as a way to check in on people and find information during the Virginia Tech shooting and it was used as a crisis communication vehicle this time, as well.

The bridge spanned between the University and Washington Avenue exits, either of which takes you directly into a part of the campus, so the college community was directly effected by the collapse. The editor of the University of Minnesota newspaper, the , told one interviewer that students were using their Facebook accounts to check in on their friends and loved ones.

Someone also created , which, at this writing, had more than 7,000 members.

Many members .

Searching For Minneapolis Bridge Collapse Information

As news breaks, the first thing people do is look for information about the news using the search engines.

The listed the search phrase "" as the second most popular the day after the bridge collapse and two days later "" joined it as the fourth most popular search. Later that day, both searches were pushed out by "," at number one. The .

The will no doubt show a similar search spike for it's next weekly report.

What Does This Mean For The Future Of News Media?

I'm not quite sure, exactly, but I think some things are clear from watching this all unfold.

  • Microblogging services like Twitter are quick response medium and, with their text messaging capabilities, served as a breaking news alert system. Because these services are designed to be used on mobile devices, they are ideal for sending concise, individual facts from the scene. During this crisis they also served as an "I'm okay" medium.
  • Citizen Journalists can be surprisingly competent reporters. I was struck by both the volume and the quality of the citizen reports. The eyewitness accounts were compelling with vivid details and more often than not lacked the melodrama to which amateur writing is often suspect. The citizen generated photos and video were equally compelling.
  • Is Sentiment Citizen Journalism? A lot of the citizen generated content was a simple expression of emotion. From slide show musical tributes to expressions of grief in discussion and comment forums, the emotional reaction was profuse. While it's understandable, and it certainly does give you a sense of how widely the tragedy effected people, I would not say that content rises to the level of citizen journalism. Unless it is the grief of someone who was directly effected by the disaster, say a firefighter or a wife of a missing person, that type of content does little to provide insight or facts or contribute to the overall truth of the event.
  • We need a system to separate the wheat from the chaff. While much of the citizen journalism I consumed was superb, much of it also was not. Because of the volume of generated content, the disparate sources for it, and the varying quality, we need to find some way to bring the quality content to the fore and consolidate it for easy consumption. Maybe that would be a wiki page devoted to that task, or something similar to the aforementioned where the participants posted relevant links and quality content accreted as the story ran its course. Perhaps that system should be in the hands of semi-professionals such as the citizen journalism site. All of the above?
  • Crowdsourcing citizen journalism. The was a remarkable demonstration of collaborative citizen journalism, as thread members contributed bits and pieces of the story to create a far richer and more comprehensive picture than a single reporter could hope to provide. The to a lesser degree provided the same. Wikipedia provides a far more formal approach to collaborative journalism, with news junkies collecting facts from reports on the web or TV or radio or  and experts contributing their knowledge to aspects of a given story that might otherwise go unreported for lack of expertise.
  • Mainstream media still holds citizen journalism at arms length. With the exception of , almost all of the mainstream media treated citizen journalists as a resource for reporters to tap for their own reports, rather than treating citizens as co-equals who can tell stories themselves.
  • Visual Quality. This aspect of citizen journalism is most clearly evident in the photo journalism. The photos uploaded to Flickr are often of professional quality in terms of clarity as well as subject matter and framing. I was absolutely blown away by the quality of most of the photos. This may be atypical, however, as Minneapolis has a large and thriving artistic community. Maybe this was simply a result of having the good  fortune of an abundance of talented photographers in close proximity.

    The quality of the video was for the most part, poor by the standards we expect from television coverage. But a few were very good both in terms of clarity, professionalism, and subject matter. The aforementioned citizen video that KSTP TV ran struck me the most for its broadcast quality. I wonder if it was shot with a high definition digital video camera. As prices drop on HD video cameras, we are going to see more and more extremely high quality citizen video reports.
  • Flavor and Context. The eyewitness blog posts, the on-the-scene photography, and even the handheld and cell phone videos complete with their jerky motion and blurry, overcompressed images, all contribute far better than the mainstream media, to giving you a more accurate sense of being there. The videos, especially because of their amateur look, gave the viewer a powerful sense of the frantic chaos on the ground.
  • Immediacy. Had I been on Twitter a minute or two earlier, I would have known about the bridge collapse sooner than the Star Tribune reported it there. The ability to quickly upload photos and video online and post to blogs and discussion forums, gives an as-it-happens feel that only television can match. But television reporters have to travel to the scene to report. When citizen reporters are present near or at the event when it happens, or even a part of  it, with the right tools like an Internet connected cell phone, reporting can occur in real time.
  • Technological lags. A major flaw in the dissemination of citizen media is built into some of the distribution platforms, Flickr and YouTube specifically. While you can upload photos or video to them and see the upload display almost immediately on the site, users of the site won't be able to find your content for about 24 hours unless they know exactly where to look. The problem is that there seems to be a day's delay before your content becomes searchable by text or tags. That makes these platforms practically useless as a breaking news medium.

See Also:

July 13, 2007

Communications 2.0 - Social Bookmarks Marketing

This is the fifth part of a presentation and I gave on Web 2.0 technologies, called . We presented to a nonprofit communications class at Hamline University.

The fifth segment discusses social bookmarks marketing through such services as :

   

See also:

July 12, 2007

Communications 2.0 - Viral Video Marketing

This is the fourth part of a presentation and I gave on Web 2.0 technologies, called . We presented to a nonprofit communications class at Hamline University.

The fourth segment discusses viral video marketing through such services as :

   

See also:

July 10, 2007

Communications 2.0 - Flickr Photo Sharing Marketing

This is the second part of a presentation and I gave on Web 2.0 technologies, called . We presented to a nonprofit communications class at Hamline University.

The second part discusses photo sharing marketing through such services as :

See also:

July 06, 2007

Yahoo's Open Bookmarks

Yahoo! launched a late last year. I've always used  , so I hadn't really paid attention to their bookmarks product. 

The new version opens up the bookmarks to be more functional, include tagging, allow sharing of your bookmarks, and includes integration with MyWeb, if you use that service. When you add into the mix, which Yahoo bought some time ago, the company essentially has three social bookmarking products.

My guess is that MyWeb will eventually be merged into Yahoo Bookmarks to create one product, and they'll leave del.icio.us alone for fear of a user revolt. These social bookmarking services are a great way to share content with very targeted audiences who've already identified their interests. This is a very good instructional video by that demonstrates Yahoo Bookmark's features:

June 08, 2007

Photo Sharing Marketing

The this week but focused primarily on the consumer service aspect of such sites, rather than their community features. That wasn't the purpose of the article of course but it is exactly the sharing aspect of these sites that offer marketing opportunities.

The following sites are the most popular photo sharing sites, :

Kodak Gallery does not have social networking features and neither does Photobucket but because it was recently bought by the premier pure social networking site, MySpace, it is certainly possible for social networking features to be added to the service.

Hitwise lists Photobucket as the most popular photo sharing site with 41% of the market. As noted above, Yahoo! Photos will be shut down in favor of Flickr.  Assuming most of the Yahoo! Photos users migrate to Flickr, that makes Flickr the second most popular photo sharing site with 10% of the market, but the most popular site with social networking features. The following are a few other photo sites with social networking features:

So how do you use these sites for marketing? Let's use an example. Let's say your company sells model trains. With a digital camera, you can easily photograph your inventory and create a catalog of digital photos.

Search Optimizing Your Photos With Tags

Flickr Photo Editing Screenshot
Click to enlarge.
Highlighted areas are editable.

Once you upload your photos to a photo sharing site, you'll be able to create a title, add a caption, and apply keywords--or tags--to your photo. The primary method by which users of photo sharing sites find the photographs that interest them is by using the site's search function. The search function will look for any text that is associated with the photo in order to return relevant results for the person conducting the search. (I've included an example of the edit page on Flickr to the right. Click on the photo to enlarge it. The highlighted areas are editable.)

Therefore, it is important that you use keywords that people will most likely use when searching for your photos. So, someone interested in model trains will probably search for that phrase when they are looking for photographs of model trains. If they are a collector, they might also search for specific brands of models of model trains. Use your keywords in your title, caption, and tags so that people can find your photos.

Conversational Marketing On Photo Sharing Sites

Many of the photo sharing sites give you tools to build communities among their users. You can often create a group. So in the case of our model train business, you could start and host a group about model trains in which you and/or the members of the group could post and discuss photos. 

By doing a search for model trains, you can find other users of the site who have tagged their photos with those keywords; invite them to your group! Post new photos of your inventory and lead a discussion about the product, its features, whatever will capture your group's imagination. All the while, you're reminding people of your business.

Most of the sites also allow users to post comments on individual photos in exactly the same way that blogs allow readers to comment. Find other people talking about model trains and participate; get known as the "model train expert."

Branding, Then Sharing Your Photos

Most photo sites give you control over the degree to which people can use your photos, often using the copyright alternative. You can let users download photos, post photos to their blogs, etc. Our model train company might want to brand their photos with the company logo and web site address and then give users wide latitude to use the photos. If they download the photos, they might use them as their computer's wallpaper, giving you a great branding tool.

If you allow people to post photos to their blogs (it's usually with attribution and a link back to your photo site profile), you're extending the reach of the photos beyond just the photo sharing site. It's more likely than not that the blogger will be writing something enthusiastic about the photo, casting your brand in a positive light.

Sweat Equity

Sound like a lot of work? It is. But, if you're a Mac user, you can make your life a lot easier by using the very nice (and free) . It's a little piece of software that lets you simultaneously batch upload your optimized photos to multiple photo sharing sites. A Windows version is currently in development.

The model train company example obviously doesn't apply to everyone but there's no reason you can't figure out how to make these sites work for you.

Be creative!

November 16, 2006

AliShops.com: New Twin Cities Shopping Web Site Launch

On Monday we launched , The Insider's Guide to Twin Cities Shopping. The site is the brainchild of columnist , and features short, informative, and engaging reviews of Twin Cities neighborhood stores.

Graphic Design

The site had to be visually appealing, quick loading, easy to navigate, and, just as importantly, search engine friendly. The illustrations for the site were designed by my friend Patty at Spot Design. They give the site both elegance, visual charm, while also immediately identifying that the site is about shopping.

Search/User Friendly Database Design

AliShops.com features a database backend to handle the content and administration of the site but we specifically designed the database to include search engine marketing features. Each page on the site can have custom meta titles, descriptions, and keywords. The URLs for each page use keywords rather than ID numbers to describe the content of that page. All of these features contribute to help optimize an individual page on the site for a specific search phrase while also providing more information for the site's visitors.

We also designed the database to make it easy to sort the stores on the site in numerous ways, such as by category and , , and even .

The is fairly robust, searching nearly all the database fields for the stores. Site visitors can further refine their queries by sorting their searches by name, category, county, neighborhood, city, state and zip code.

Search Friendly Coding

The pages of the site use for formatting and layout in order to both follow website design best practices and to make the pages as easy as possible for search engines to understand, and therefore index. The site looks and works well in all major browsers: , Firefox, and for the Mac.

Advertising Management System

Though AliShops.com does not sell advertising, we implemented an ad rotation/management system for Allison to run internal sitewide promotions, such as one encouraging visitors to sign up for her free email update. The advertising management system allows campaigns to run sitewide or within specific sections. Ad campaigns can be set to expire automatically at a date certain or after X number of impressions or click-throughs. The system can handle graphical banner ads, text-based ads, or even rich media.

Social Bookmarking Integration

In order to promote sharing of the site and to provide a helpful feature for visitors, we built in the capability of visitors to save individual store review pages () to popular social bookmarking services such as , , , , or to email the page to friends.

Not only does this help visitors keep track of their favorite pages, but it also allows other people who are using those services to find AliShops.com.

Email Marketing

We also designed a template email to match the look an feel of AliShops.com for her to use for her . The update service provides subscribers with sales and specials and notice of when new stores and shops are added to the site. Email newsletters are a superb way to build an ongoing relationship with visitors.

Blog Marketing

Finally, we designed a companion blog for the site, . The blog provides Allison with a communication vehicle that is personality driven--more intimate and informal--which helps to make a personal connection with her visitors. With the ability for readers to comment on her blog, she can engage her audience in a conversation while gaining valuable insight into what they'd like to see in her Internet presence.

The blog features the same social bookmarking features that AliShops.com boasts, as well as for popular RSS readers.

We designed an email update template for the blog that matched the look and feel of the site, as well. The blog's email update allows her subscribers to get a weekly email containing all the blog posts for that weeek.

July 17, 2006

Blogging Tool - Social Bookmark & Tag Generator

is a very handy blogging tool that will save you plenty of time creating the "Bookmark this post" and and tags. Altogether, There are three uses for Keotag:

  1. The front page of Keotag is devoted to Tag Search, where you can do a keyword search and find out what people are blogging about or tagging on your keyword through the various popular blog search engines like Technorati and social bookmarking and tagging sites like del.icio.us and .
  2. The will create tags like those you see at the bottom of each of my posts. Keotag gives you a choice between creating Technorati, del.icio.us, and/or . It even includes the  rel="tag" code that Technorati suggest you append to your href code so it understands the the keywords in your linktext as tags. That saves a lot of time.
  3. The will create a "Bookmark this" or "Add To" links to a handful of popular social bookmarking sites like those mentioned above, as well as , , and .

The only drawback is that you  need a URL for your specific post, so you'll have to use it after you've already posted, copy in the code, and then re-save your post.

February 21, 2006

Online Videos - Demographics

If you haven't yet noticed, online video has really taken off this year and it has everything to do with the success of . Once introduced the product and announced that NBC would offer TV shows for download to the iPod at $1.99 a pop, the floodgates opened.

In January Apple CEO revealed that more than the company had sold more than 8 million videos through iTunes between October 12 and December 31, 2005. Apple sold 14 million iPods in Q4 of 2005; that's more in one quarter than in all the years before 2005 combined. They ended the calendar year with 32 million iPods sold.

Suddenly, it seems, video is everywhere online. New video sites have popped up and we're looking anew at some online video veterans. The reason for this renassaince is two fold: We crossed the 50% threshold this year of American online broadband adoption and streaming video technology has gotten better. It just works. No more buffering or stuttering video; no more frozen frames; no more waiting; no more overly compressed pictures. By and large, online video  works as you'd expect video to work and it looks good!

At video search engines such as , and , at such longstanding online video sites like   and , and at , , and , visitors can watch streaming video and in some instances they can download video to their iPods or s or grab code to paste the video into their blogs or web sites. At sites like YouTube and IFILM you can even upload your own video to share and Google and Revver even allows you to charge for downloads.

These sites are opening a distribution channel for a great deal of untapped creative potential and, in Google's case, giving it a marketplace. Though, , the quality is sometimes spotty. Their sharing features are driving a new form of .

Count me as a converted skeptic of the viability of video on the tiny screen. I couldn't fathom that anyone would watch a feature-length film on such a tiny screen. Until I bought a Playstation Portable, that is, and watched one myself. The quality is nothing short of stunning.

If you have video assets in your organization, you should give serious thought to exploiting these new distribution channels.

Online Video Use & Demographics

In December 2005, from a survey of 1.5 million American consumers they conducted in August 2005 on behalf of StreamingMedia.com.

The survey found that the 35 to 54 year old age group accounted for more than 45% of all online videos watched in August 2005.  That age group is 12% more likely than the average Internet user to watch video online.

The survey also found:

  • More than 100 million people use online digital media (either streams or downloads) in the United States in a month, representing nearly 60% of the American online population.
  • Video use crosses all dayparts and demographics; the primtime and daytime dayparts are particularly strong.
  • Nearly two-thirds of all American Internet users in August 2005 streamed audio or video through a portal and nearly 50% did so from an entertainment site.
  • More than 17% of Amerrican Internet users streamed digital media from a music site.
  • 15% streamed contnent from a retail site.

In October 2005, which they conducted in June 2005. In June, more than 94 million Americans (56% of the American online population). From April to June 2005, the average online American viewed 73 minutes of streaming video per month.

The June 2005 study also found:

  • Male surfers account for 61% of all video streamers
  • Men and women spend practically the same amount of time watching online video (72.4 minutes per month for men and 70.6 minutes for women).
  • The 18-34 year old male American views 84 minutes of online video per month.
  • For June 2005, the daytime daypart (10 a.m. to 4:30 p.m.) had the most streaming activity with 18 streams per viewer.
  • The Late Night daypart (1 a.m. to 7 a.m.) was the second most active time of the day with 17 streams per viewer.
  • The Late Fringe daypart (11 p.m. to 1 a.m. had 15 streams per viewer.

Online Video Sites

Technorati tags: | | | | | | | | | |

January 11, 2006

News Buzz Tracking

I found through , God bless him.

extracts "" from news stories appearing in and displays them in real time in a "tag cloud" so that users can see at a glance what are the most cited topics in the news.

For the unintiated, tags are simply keywords that are applied to something. On the Internet, they've been implemented as a way for users to supply their own metadata to online resources. Yahoo! is ; bloggers provide tags on their own blogs which ; social bookmarking services such as and allow users to organize their bookmarks using tags; and .

Newzingo is doing basically the same thing, except its source of "tags" is from Google News and not individuals.  Regardless of the technology under the hood, Newzingo is a fascinating glimpse into what journalists world-wide are covering.

Be sure to check out Newzingo's sister site, , which--you got it--does the same thing for tech stories and, my favorite, , which tracks propular search items using and .