Internet Marketing Blog

The Advertising Show Podcast

Despite my belief that traditional advertising is broken, I really do enjoy The Advertising Show podcast. It's actually a weekly Internet radio show that is available as a podcast, but that's a distinction without much of a difference. It's streamed every Sunday at 5 p.m. Eastern Time.

The Advertising Show hosts Brad Forsythe and Ray Schilens discuss marketing, advertising, branding and media.

Regular features of the show include interviews with industry insiders and experts, a regular segment called "The Marketing Insider" by Patrick Meyer, who "provides insight into today’s cutting edge branding and marketing strategies," another segment called "The Customer Experience" by Jeanne Bliss; special program features include "Advertiser's Showcase" that highlights an outstanding example of effective advertising and "Badvertising" which cites examples of ineffective ads and offers constructive criticism to help listeners learn from other advertisers' mistakes.

While focused primarily on traditional advertising, the show is entertaining and informative even for an Internet marketer like me because at the end of the day, Internet marketing is just a different type of advertising and marketing. Much of the information in the show is entirely relevant to online marketing.

My only real complaint is that the hosts occasionally make partisan political comments that are not relevant to the show and are therefore, if you don't agree with them, likely offensive, especially since you're not expecting them.

Nevertheless, the show is definitely worth the time.

The most recent program featured Spot Runner's CEO Nick Grouf who "explains how his company is revolutionizing how advertising is created, targeted, and purchased."

On The Record...Online - PR Podcast

Eric Schwartzman
Originally uploaded by
edelman_talkshop

I have been a big fan of Eric Schwartzman's On The Record...Online podcast since I discovered it a couple of years ago.

Eric Schwartzman is the president and founder of iPressroom and the managing director of Schwartzman & Associates.

On The Record...Online is a public relations podcast with a unique, fascinating, and educational focus: Every month Schwartzman interviews a journalist or someone in the PR or news media business primarily about how they use the Internet for their jobs.

For someone like me who is fascinated with, and needs to know about how people behave online, I find the podcast extremely valuable in helping me understand how best to approach online PR.

For public relations professionals in general, Schwartzman's monthly podcast should be a must-listen for the insight not just into how journalists use the Net, but also for their views of the media industry and how that landscape is changing due to the Web.

A minor complaint: The first five minutes of the On The Record...Online podcast is devoted to housekeeping items and self-promotion.

Don't get me wrong, I have nothing against self-promotion; it is a primary reason to do a podcast, or, in my case, a blog. Publishing a podcast or blog is a wonderful way to market yourself by demonstrating your expertise. In Schwartzman's case, I think the podcast itself accomplishes that by the quality of the content and high-profile people he interviews.

I can tell from his interview questions and the people he gets as guests that he's well-connected and understands PR and, especially, online PR. It seems to me, then, that he could leave the  overt self-promotion for the end of the podcast because his interviews themselves are self-promotion.

Despite that quibble, I am a big fan of the podcast.

Listen to the most recent On The Record...Online with BusinessWeek's chief of correspondents, Joseph Weber.

See also:

• (Not So) Daily SearchCast - Search Engine Marketing Podcast
• Across The Sound - New marketing podcast

(Not So) Daily SearchCast - Search Engine Marketing Podcast

Danny Sullivan
Originally uploaded
by dannysullivan

I've been remiss, dear readers. Last month I said I was going to do a series of posts about my favorite Internet marketing podcasts. Consider this post the second in the series...and I'll try to do them more often.

I've been listening to the Daily SearchCast for several years  but it has recently become more like the four-to-twelve-times-a-month SearchCast. Despite that sad fact, though, it is essential listening for anyone interested in search engine marketing.

The podcast is produced by Webmasterradio.fm and is ostensibly a live Internet radio show.

The show features Danny Sullivan, a search engine marketing expert, former owner of Search Engine Watch, and media darling for all things search. (Yeah, I know; big fish, small pond). Sullivan is currently the editor of Search Engine Land.

There's far too much meaningless banter between Sullivan and the host for my taste, but Sullivan definitely knows his stuff and it's worth a listen for his insight alone. The podcast used to be a great way to stay abreast of the search engine marketing industry but it is far less so now that it is no longer a daily podcast.

As of this writing, this is the most recent Daily SearchCast podcast (08/30/07).

See also:

• Across The Sound - New marketing podcast

Across The Sound - New Marketing Podcast Interview

Earlier this month I did an interview about citizen journalism coverage of the Minneapolis bridge collapse with Joseph Jaffee for his Across The Sound new marketing podcast. In addition to the bridge collapse we talked a bit about online politics, as well.

Listen here.

I've been meaning to do a series of posts about my favorite Internet marketing podcasts, so this is a natural time to start.

I've been listening to Across The Sound since last year. The focus is new marketing and PR. Each weekly episode lasts about an hour and Joseph usually covers one topic in quite a bit of depth.  He'll include voice mail comments left by listeners and address their comments.

What I really like about it and the primary reason I subscribe is that Joseph is enthusiastic about diving in to new Internet technologies and trends and analyzes how they apply to marketing. As someone who is always trying to see beyond the horizon, I do appreciate his thoughtful and thought-provoking treatment of his subject matter.

So, clearly, I recommend subscribing.