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18 posts categorized "Keyword Research"

February 05, 2008

Super Bowl Search Activity

I turn again to our faithful friend to take a look at the search engine queries people perform surrounding on the planet, the .

The Day Before The Super Bowl

On , the day before , people are more interested in the weather than the game. And I don't mean the weather at the game; they are interested in a certain groundhog named Punxsutawney Phil. Four of the top 10 searches on that day are devoted to the rodent.

You have to scroll down to the 14th most popular search phrase before you find one related to football. Searches for reveal an interest in the Washington Redskins wide receiver who was inducted into the Pro Football Hall of Fame that day. Only 13 of the 100 most popular searches that day had to do with football, and of those 13 only 5 are related to the big game (, , , , and ).

All the other football searches had to do with the Hall of Fame or this year's inductees:

The day before the Super Bowl, then, people are researching the Hall of Fame inductees and preparing for Super Bowl Sunday.

Super Bowl Sunday Searches

By contrast, , Super Bowl Sunday, the top 100 searches are nearly all related to the game; there were either football related searches or searches for personalities, ads, or events having to do with the Super Bowl.

I laughed out loud when I saw the most popular search () because that was the first thing that popped into my head when he took the stage for the halftime show.

Of the top 100, only four searches were not related to the game:

  • - who was to appear in the episode of House that followed the game,
  • - some guy who married an American Idol contestant
  • - the famed WWII correspondent whose death photos had recently been published
  • - the Kennedy family figure who recently endorsed Barack Obama

Demonstrating just how much of a cultural event the Super Bowl has become, none of the top 10 searches are related to the actual game. Very few of the top 100 queries, in fact, are about the game itself.

Most of the queries are for personalities appearing at the event ( & ) or for Super Bowl ads.

Super Bowl Monday Searches

The day after the Super Bowl, people turn their attention elsewhere. As of 10:30 p.m. CST , there are only eight Super Bowl related queries in the top 100. A Super Bowl related search does not occur until number 20, with . The rest were:

December 31, 2007

Search Behavior During Breaking News - Benazir Bhutto Assassination


  Benazir Bhutto 
  Originally uploaded by catman_1966

It will come as no surprise that people turn to search engines to find information about breaking news events. But thanks to , which highlights searches that have sudden surges in popularity, we can see just how they search for such information.

The assassination of former Pakistani president prime minister Benazir Bhutto provides some insight into search behavior during such a crisis. News of the assassination broke around 4 a.m. PST and people immediately turned to the search engines for more news.

Among the top 100 most popular daily search terms that Goolge Trends tracks, 14 of them were related to the assassination. In the list below, the number preceding the search phrase denotes where the phrase ranked within the 100 most popular; the time following the search phrase indicates when that search phrase peaked in activity.

1 -       - 6 a.m.
6 -       - 8 a.m.
7 -       - 7 a.m.
22 -    - 6 a.m.
25 -    - 7 a.m.
39 -    - 6 a.m.
53 -    - 7 a.m.
56 -    - 7 a.m.
66 -    - 10 a.m.
70 -    - 6 a.m.
71 -    - 8 a.m.
77 -    - 7 a.m.
84 -    - 9 a.m.
100 - - 5 a.m.

Based on volume, most people searched for information about the specific event in general, so we see a lot of searches that include the main subject's name: Benazir Bhutto. There was also a high interest in video of the assassination, which would indicate either morbid curiosity or simply the fact that the initial media coverage of the story lacked video. Finally, we see searches that indicate an effort to flesh out the story, illustrated by queries like "martyred," searches for information about Bhutto's father "zulfikar ali bhutto," husband "asif ali zardari," searches for Pakistan's current leader "musharraf," and for maps of Pakistan.

The following is the same list of search queries sorted sequentially by the time of day during which the query had its peak volume:

- 5 a.m.
- 6 a.m.
- 6 a.m.
- 6 a.m.
- 6 a.m.
- 7 a.m.
- 7 a.m.
- 7 a.m.
- 7 a.m.
- 7 a.m.
- 8 a.m.
- 8 a.m.
- 9 a.m.
- 10 a.m.

Consider that, in the US anyway, weekday mornings for most people begin with a quick breakfast (with, perhaps, a morning television news show on) and a drive to work (probably while listening to the radio). With news of the assassination breaking at about 4 a.m. PST, most Americans heard of the news the first thing in the morning, thus you see a surge of general search queries from 5 a.m. to 6 a.m., the general time most people get up in the morning.

The one query that stands out among the 5 to 6 a.m. time frame is for Bhutto's father, which would probably indicate that most of the reporting on the story mentioned that Benazir Bhutto was the daughter of former Pakistani president and prime minister, .

From 7 a.m. to 9 a.m., people begin searching for information to flesh out the story, including searching for video, for information about Pakistan president , and for maps of Pakistan.

The only query in the 10 a.m. hour is for Benazir Bhutto's husband, . This is likely a result of the news media's continuing coverage with stories about Asif Ali Zardari's arrest on charges of blackmail in 1990 and his subsequent imprisonment.

Curiously, no related queries appear within Google Hot Trends after 10 a.m. I don't know why this is. Maybe people had simply informed themselves to the point that, absent any new news after they returned from work, they simply didn't feel the need to know more.

The following is a screen shot of Google Hot Trends sometime in the morning of 12/27/07 (click the graphic for the full sized version):

Google Trends - Top Search Queries for Dec 27, 2007 - Benazir Bhutto

December 28, 2007

Christmas Season Search Engine Use

I did a bit of on Christmas-related searches just to see if I could glean any particular trends for these types of searches.

Christmas Eve Search Behavior

On Christmas Eve, the top Christmas searches were for the tool to track Santa's progress on Christmas Eve. These searches imply family search activity as kids and their parents follow Kris Kringle's gift deposits.

Additional family activity type searches include queries for Christmas carol lyrics and popular holiday entertainment such as "," and searches for and .

Cooking-related searches are also very popular, so grocery stores and other recipe providers would do well to optimize their sites for these queries.

Other types of searches include queries for store hours for those last-second shoppers--demonstrating the importance of including your store hours on your web site and within your local online listings.

Click for detailed chart

Christmas Day Search Behavior

Christmas Day searches, not surprisingly, are heavily populated with post-Christmas sale-related searches as well as store-, and especially restaurant-hours searches.

Cooking-related searches are also popular.

Christmas Day searches also give an early glimpse into the gifts that were popular. This year Zune and iTunes searches were popular, as were Guitar Hero 3 and Rock Band searches.

Click for detailed chart

Christmas Searches Start Early, Real Early

When looking a historical search trends for Christmas-related queries, the one thing that stands out is that people appear to start thinking about and, presumably, then, researching Christmas gifts as early as August. That's when Christmas-related searches begin to spike upward.

This behavior is quite consistent from year to year, as this Google Trends chart of Christmas-related searches from 2004 to 2007 demonstrates:

Click for detailed chart

This can be seen most clearly looking at at single year, as the following Google Trends charts shows:

Click for detailed chart

And as the following Christmas searches chart from KeywordDiscovery.com confirms:

KeywordDiscovery.com - Christmas Gift Searches Chart - 2006-2007

There is an obvious opportunity for online retailers in particular to engage customers long before the Christmas season even begins by examining and optimizing search campaigns targeted at these summer searches.

November 23, 2007

Black Friday Search Queries

I posted a piece yesterday examining people's so I figure today is an appropriate time to examine people's Black Friday search behavior.

As you can see from the chart below, a day after the 100 most popular searches are dominated by Thanksgiving-related queries, is all about shopping; and about shopping for specific products in particular. Six of the top ten search queries are for specific products. Two of the top ten searches are for sales or coupons and only two queries are unrelated to shopping:

Black Friday Search Queries - Google Trends - 11/23/07

The obvious conclusion here, is that online store owners should do their and ensure that their individual product pages are search optimized and traditional retailers should ensure their sites are optimized for such words as "deals," "coupons," "sales," "shipping," "directions," etc.

November 22, 2007

Thanksgiving Day Searches

People perform -related searches near that holiday, so we see predictable spikes in query volume for such searches.

Thanks to the magic of , this is the search volume for the top Thanksgiving-related searches since 2004 (click on the graphic to get a larger size):

Thanksgiving Searches - All Years - Google Trends - 11/22/07

This is how the search volume grew for those same search terms within the past 30 days:

2007 Thanksgiving Searches - Last 30 Days - Google Trends - 11/22/07

And this screenshot shows the 100 most popular search terms today:

2007 Thanksgiving Searches On 11/22/07

September 25, 2007

Google Trends Gets MUCH More Useful For PR Pros

Google's tool for tracking search term popularity, , just got a lot more useful by rather than monthly, .

The upgrade to Google Trends also includes a that shows you the 100 most popular search phrases for a given day and even look deeper at individual search phrases. 

For example, the third most popular search phrase on September 24, 2007, the eve of the video game release, was "." By clicking on that phrase's link on the Hot Trends page, you can see .

The upgraded Google Trends also includes to add to your iGoogle start page and so you can subscribe to them with your RSS reader.

The most useful new feature is the ability to change dates on the Hot Trends so you can view historic data. This feature will give us the ability to track the life cycle of searches and search types as well as to better understand search behavior, particularly event-driven or media-driven search surges.

I've noticed, for example, that people search for football-related information on Sundays and Mondays, the days of the games. The Sundays have a high proportion of NFL players' names among the most popular searches.

The September 17, 2007 Monday Night Football game pitted the . included "hyperbaric chamber," "andy reid," and "charles barkley."

is the head coach of the Philadelphia Eagles and the Monday Night Football broadcast team discussed his sons' recent legal problems. The broadcast team also mentioned that one of the football players playing that night used a hyperbaric chamber to help with their game. And finally, former basketball great was "in the booth" of the Monday Night Football team.

Clearly, viewers were turning to the Web for further information that they heard about on the broadcast.

Google Trends is now an invaluable tool to help Internet marketers and public relations professionals gain insight into how offline media and events affect search behavior.

September 16, 2007

Keyword Research Video Tutorial

is the foundation upon which most Internet marketing efforts are built. Sound keyword research reveals not just the phrases people are using to search for your products, services, or information but also their state of mind, location, and point within the purchase cycle, among other things.

SEO Book offers that uses as it's keyword source. They demonstrate keyword research using their tool in this video tutorial:

August 04, 2007

Minneapolis Bridge Collapse & Citizen Journalism

Because I live in Saint Paul and Internet communication is my profession, I have watched the aftermath of the Minneapolis bridge collapse with the horror and sorrow of a Minnesotan who loves my community, but also as a communications professional who observes online behavior daily.


  wreckage 
  Originally uploaded by

It was from that point of view, then, that I was endlessly fascinated with the role that citizen journalism and citizen generated media played in the coverage of the Minneapolis bridge collapse.

I did not have television news on Wednesday afternoon, a rarity for this news junkie. I did have the windows open and the first thing I heard that was related to the bridge collapse, though I didn't know it at the time, were the sirens of the Saint Paul first-responders rushing to the scene.

Twittering The Minneapolis Bridge Collapse

The first time I became aware that something was going on was on Twitter.

I missed from , a.k.a. , a local documentary filmmaker and , who got the Twitterverse scoop on the Star Tribune, . from posts that commented on the effects of the disaster, .

CLARIFICATION ON 8/5: The first actual tweet about the disaster that I read, was from Chuckumentary and that was because he was a Twitterer I was following. Minneapolis blogger Aaron Landry posted a tweet about the disaster before Chuckumunetary. Unfortunately, because of Twitter's lack of data mining tools, it may not be possible to find out who had the first post.

Instant Messaging The Bridge Collapse

But I still didn't know that the bridge had collapsed until a friend IMed me:

Friend: OMG!
Me: ??
Friend: are you watching tv?

And thanks to 's 24 hour coverage, it was on all night long.

Bloggers Provide Eyewitness Accounts Of The Minneapolis Bridge Collapse

The most fascinating citizen media was at a , a site frequented by many Minnesota bloggers. The thread was used  to discuss the disaster, disseminate news links, post "I'm okay" messages, and give first-person accounts. Such discussions .

Eyewitness accounts began appearing on local blogs:

And, of course, the blogosphere exploded worldwide with posts (, , ) about the disaster.

Email Discussion Lists About The Bridge Collapse

Minnesota has an extremely active online political environment, dating back to the early days of the web: In 1994, , a nonprofit dedicated to promoting electronic democracy, held the first -ever email debate in the nation.

E-democracy hosts many email discussion lists including one called . Some list members emailed their first-person accounts.

Members of the list , , and to ensure the members were safe.

The Minnesota Politics list .

Political Blogging About The Bridge Collapse

In light of our tradition of online political debate, it is no surprise that Minnesota has a vibrant political blogging community. The spin game exploded on both the and .

Podcasting The Minneapolis Bridge Collapse

Minnesota podcasters were busy, too. posted . posted a video of Congressman Oberstar discussing the collapse.

The aforementioned Chuck Olsen grabbed his video camera and went to the scene to .

Citizen Journalism Coverage Of The Bridge Collapse

More formal citizen journalism sites also covered the bridge collapse. The is run by local bloggers, freelance writers, and professional journalists and primarily covers politics from a left-of-center perspective. The Monitor's coverage was as diverse and comprehensive as any mainstream media source, from reaction from political figures such as , to , to a .

UPDATED 8/6: Twin Cities Daily Planet is "conceived as an experiment in participatory journalism, built on a partnership between professional journalists and individual citizens." Their coverage included a mix of professional and citizen journalism.

Citizen Photo Journalism Of The Bridge Collapse

has become a repository of absolutely of the disaster taken by ordinary citizens. The quality of most of these photos are extremely good:


  zoom 
  Originally uploaded by ebrandt78

Citizen Created Videos Of The Minneapolis Bridge Collapse

Like Flickr for photos, has become a repository of  video about the disaster. The video uploads were of several different varieties. Many people shot coverage of the bridge collapse on their television sets:

Some people expressed their emotion by uploading slide shows or musical tributes to the victims

Some people uploaded webcam video of themselves telling the world their thoughts and opinions on the collapse:

Finally, a lot of people uploaded the video the took from the scene of the bridge collapse. The following is a playlist I created containing all the citizen created video I could find:

As you can see, these citizen created video clips vary in quality but, perhaps because of their handheld nature, they do give you a far better sense of what it was actually like to be on the scene than the mainstream media television coverage does.

As of this writing, among the most viewed videos at YouTube are a (52,739 views), (33,252), and (25,785).

Among the most discussed videos is a with ranging from expressions of shock and horror and sympathy for the victims, to political blame, to a comment from someone who claims to have just passed over the bridge seconds before it collapsed.

Congressman Keith Ellison's office, the representative for Minneapolis, uploaded a House floor speech he gave responding to the tragedy:

Wiki-ing The Minneapolis Bridge Collapse

has become one of the most popular destinations for breaking news. This disaster was no exception. About three hours after the bridge collapsed someone devoted to the tragedy and a comprehensive, well-sourced document began to grow. And the following day with links to resources related to the tragedy.

Crowdsourcing - Mainstream Media Harnesses Citizen Journalists To Cover The Minneapolis Bridge Collapse

Most of the mainstream media encouraged their audiences to send them photos, videos and stories. The local , along with ;

KSTP TV showcased and video. One of the station's reports featured broadcast-quality home video shot from an apartment overlooking the disaster. I was watching it on an HDTV and the picture quality was just as good as KSTP's television coverage. Unfortunately, KSTP did not post the segment online.

Most of the local television stations departed from standard practice and streamed their coverage live.

The national news broadcasts asked for viewers' reports as  well with mixed results. , while featured .

The newspapers asked for citizens help covering the event, as well.

The asked readers for and . Back in April, ; one of the changes the paper made to its web site was to add a bloglike commenting feature for each story.  That feature was a popular one in the wake of the bridge collapse, .

The , provided an outlet for their sorrow and sympathy with and pages, , and, most interestingly, highlighted their suddenly hyper-relevant . UPDATE 8/6/07:  The Star Tribune's hyperlocal/citizen journalism project, buzz.mn, was also active, with the first post eliciting 136 comments.

The most deliberate integration of citizen journalism into traditional reporting, however, was showcased by with their effort. MPR put their citizen journalism effort front and center on the top of the page of their Minneapolis bridge collapse section with a link to the .

Not only did MPR ask listeners for their , , and , but they also to help shed light on the story and the social networking service, .

Social Networks During The Minneapolis Bridge Collapse

The social networking services were also used to communicate in the aftermath of the collapse.  Facebook was used as a way to check in on people and find information during the Virginia Tech shooting and it was used as a crisis communication vehicle this time, as well.

The bridge spanned between the University and Washington Avenue exits, either of which takes you directly into a part of the campus, so the college community was directly effected by the collapse. The editor of the University of Minnesota newspaper, the , told one interviewer that students were using their Facebook accounts to check in on their friends and loved ones.

Someone also created , which, at this writing, had more than 7,000 members.

Many members .

Searching For Minneapolis Bridge Collapse Information

As news breaks, the first thing people do is look for information about the news using the search engines.

The listed the search phrase "" as the second most popular the day after the bridge collapse and two days later "" joined it as the fourth most popular search. Later that day, both searches were pushed out by "," at number one. The .

The will no doubt show a similar search spike for it's next weekly report.

What Does This Mean For The Future Of News Media?

I'm not quite sure, exactly, but I think some things are clear from watching this all unfold.

  • Microblogging services like Twitter are quick response medium and, with their text messaging capabilities, served as a breaking news alert system. Because these services are designed to be used on mobile devices, they are ideal for sending concise, individual facts from the scene. During this crisis they also served as an "I'm okay" medium.
  • Citizen Journalists can be surprisingly competent reporters. I was struck by both the volume and the quality of the citizen reports. The eyewitness accounts were compelling with vivid details and more often than not lacked the melodrama to which amateur writing is often suspect. The citizen generated photos and video were equally compelling.
  • Is Sentiment Citizen Journalism? A lot of the citizen generated content was a simple expression of emotion. From slide show musical tributes to expressions of grief in discussion and comment forums, the emotional reaction was profuse. While it's understandable, and it certainly does give you a sense of how widely the tragedy effected people, I would not say that content rises to the level of citizen journalism. Unless it is the grief of someone who was directly effected by the disaster, say a firefighter or a wife of a missing person, that type of content does little to provide insight or facts or contribute to the overall truth of the event.
  • We need a system to separate the wheat from the chaff. While much of the citizen journalism I consumed was superb, much of it also was not. Because of the volume of generated content, the disparate sources for it, and the varying quality, we need to find some way to bring the quality content to the fore and consolidate it for easy consumption. Maybe that would be a wiki page devoted to that task, or something similar to the aforementioned where the participants posted relevant links and quality content accreted as the story ran its course. Perhaps that system should be in the hands of semi-professionals such as the citizen journalism site. All of the above?
  • Crowdsourcing citizen journalism. The was a remarkable demonstration of collaborative citizen journalism, as thread members contributed bits and pieces of the story to create a far richer and more comprehensive picture than a single reporter could hope to provide. The to a lesser degree provided the same. Wikipedia provides a far more formal approach to collaborative journalism, with news junkies collecting facts from reports on the web or TV or radio or  and experts contributing their knowledge to aspects of a given story that might otherwise go unreported for lack of expertise.
  • Mainstream media still holds citizen journalism at arms length. With the exception of , almost all of the mainstream media treated citizen journalists as a resource for reporters to tap for their own reports, rather than treating citizens as co-equals who can tell stories themselves.
  • Visual Quality. This aspect of citizen journalism is most clearly evident in the photo journalism. The photos uploaded to Flickr are often of professional quality in terms of clarity as well as subject matter and framing. I was absolutely blown away by the quality of most of the photos. This may be atypical, however, as Minneapolis has a large and thriving artistic community. Maybe this was simply a result of having the good  fortune of an abundance of talented photographers in close proximity.

    The quality of the video was for the most part, poor by the standards we expect from television coverage. But a few were very good both in terms of clarity, professionalism, and subject matter. The aforementioned citizen video that KSTP TV ran struck me the most for its broadcast quality. I wonder if it was shot with a high definition digital video camera. As prices drop on HD video cameras, we are going to see more and more extremely high quality citizen video reports.
  • Flavor and Context. The eyewitness blog posts, the on-the-scene photography, and even the handheld and cell phone videos complete with their jerky motion and blurry, overcompressed images, all contribute far better than the mainstream media, to giving you a more accurate sense of being there. The videos, especially because of their amateur look, gave the viewer a powerful sense of the frantic chaos on the ground.
  • Immediacy. Had I been on Twitter a minute or two earlier, I would have known about the bridge collapse sooner than the Star Tribune reported it there. The ability to quickly upload photos and video online and post to blogs and discussion forums, gives an as-it-happens feel that only television can match. But television reporters have to travel to the scene to report. When citizen reporters are present near or at the event when it happens, or even a part of  it, with the right tools like an Internet connected cell phone, reporting can occur in real time.
  • Technological lags. A major flaw in the dissemination of citizen media is built into some of the distribution platforms, Flickr and YouTube specifically. While you can upload photos or video to them and see the upload display almost immediately on the site, users of the site won't be able to find your content for about 24 hours unless they know exactly where to look. The problem is that there seems to be a day's delay before your content becomes searchable by text or tags. That makes these platforms practically useless as a breaking news medium.

See Also:

July 04, 2007

Independence Day Searches By Minnesotans

It's no surprise that July 4th-related keyword searches spike heavily during the days before and after today's holiday and flatten out the rest of the year, but it is of some interest the exact searches people use to find that information. The following "4th of july," "fourth of july," "july 4th," "july fourth," and "independence day" by Minneostans from 2004 to 2006.

Minnesota Independence Day Search Trends

If you , though, you can dig deeper into this unremarkable data, you can see  which specific search terms were favored by Minneapolitans, Saint Paulites, Saint Cloudonians, Rochesterers, and Duluthiacs.

Residents of Saint Cloud, for instance, apparently do not like to use the search phrases "fourth of july" and "july fourth," while Duluth residents only prefer using numerals in their searches, using almost exclusively "4th of july" and "july 4th." Go figure.

Mildly interesting but irrelevant, huh? Maybe. But if you own a fireworks store in Duluth, this is important to know if you're doing any search engine marketing at all.

So there's my Independence Day Internet marketing information for you.

Happy July 4th (as a Saint Paulite, that's my preferred search phrase):

Statue of Liberty by Hope Alexander, 1974

June 04, 2007

Google Analytics Video Tutorial

I preach the virtues of robust traffic measurement all the time. I have been using since it was rolled out as a service and I absolutely love it, especially since they've adopted the new interface.  has uploaded an excellent series of video tutorials for Google Analytics web site statistics services. If you aren't already using Google Analytics, I highly recommend looking into it. The following superb tutorials will take you through the ins and outs:

Google Analytics Tutorial 1: Setup

Google Analytics Tutorial 2: Essential Stats

Google Analytics Tutorial 3: Digging Deeper

Google Analytics Tutorial 4: Goal Tracking

Google Analytics Tutorial 5: SEO Analytics

Google Analytics Video Tutorial 6: Visitor Segmentation

June 30, 2006

The Numbers Behind Joe Mauer's Rising Star

starting catcher currently sits atop with a .392 batting average. A former Twin, flirted with a .400 batting average toward the end of his amazing 1977 season when he ended with a .388 average, which is the closest anyone has come to ' record season average of .406 in 1941.

That's how hot Joe Mauer and his .392 average is right now. There's every reason to believe he could maintain that type of production in the second half of the season, considering that he's been a steady rather than streaky hitter.

We've been charting the online buzz Joe Mauer is creating for our client, , and the data gives an interesting glimpse into how search traffic and Internet buzz surges and wanes with events.

Joe Mauer Search Queries

As a small market team in a division that has been dominated by the Chicago White Sox and the Detroit Tigers the past few seasons, the Twins don't garner a lot of attention. Joe Mauer's national awareness suffers as a result. Couple that with the fact that he was injured for much of his rookie season and had a good but not astounding full season last year, and it should come as no surprise that the volume of "Joe Mauer" related searches should be relatively modest. The following chart shows Joe Mauer searches from 2003 to 2006:

Google Trends Joe Mauer Searches - 2003-2006

You can see that the Joe Mauer search history has thus far been one of spikes and flatlines. That first spike was no media coverage of the Twins picking him first overall in the MLB draft. But, as you can tell from the 2006 data, he's starting to garner a lot of attention. During the past 90 days, there were 364 Joe Mauer-related searches, according to Wordtracker data. The following Google Trends chart shows Joe Mauer searches for January through June, 2006:

Google Trends Joe Mauer Searches - January to June, 2006

Though Joe Mauer related search volume is gaining, the real buzz is happening in the blogosphere and it has really taken off during the past few days as Mauer's batting average approaches .400. The following chart shows "Joe Mauer" blog mentions from May 31 to June 29, 2006:

Technorati Chart - Joe Mauer Blog Mentions, 05/31/06 to 06/29/06

June 27, 2006

Microsoft AdCenter Labs Demographic Search Tool

has released a proof of concept that allows you to get demographic data for a given search phrase or URL. From the site:

You can use adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and webpage views.

Every search I tried only returned gender and age statistics. Though the site is silent on the subject, I assume the demographic data is culled from and 's registered users. Right now, it's a more interesting than useful tool but I could see it becoming a very valuable tool if they add different types of demographic data and couple that with search behavior profiles for those demographic groups.

March 10, 2006

Mauer's Quickswing Relaunch

I'm pleased to announce that we've just relaunched the Mauer Quickswing Web site on behalf of our new client, Quickswing, Inc.

Most Minnesotans will quickly recognize the name Mauer as belonging to one , the ' starting catcher and the first overall draft choice in the 2001 Major League draft.

is an absolutely ingenious device created by Joe's father, Jake, to allow his sons to practice their swings indoors during Minnesota's cold Winter months. It was designed to help develop a short, compact, quick swing--the kind you'll see if you watch Joe Mauer at the plate.

Quickswing wasn't getting the search engine traffic they wanted, so we conducted to determine what phrases people were using to find similar products and then their site to incorporate those phrases.

We also tweaked the site to make it easier to use for visitors and hilghlighted product links throughout the site.

Quickswing sells a variety of in addition to the product itself.