Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social network marketing, SMS marketing & online pr.

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225 posts categorized "Internet Marketing News"

May 10, 2008

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May 09, 2008

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May 02, 2008

Dakota County YouTube Video PSA Contest

I've been helping out on a YouTube video PSA contest project that is sponsored by the Dakota County Public Health Department, called . The purpose of the campaign was to encourage Dakota County teens to pledge to keep their cars smoke-free.  The video contest encouraged teens to create a 30-second public service announcement promoting the same message.

In addition to , the campaign made use of , MySpace, and in in trying to reach teens. The contest winners were announced yesterday. The remarkable explosion of creativity that social media has unleashed never fails to amaze me. This project was no exception.

The following playlist includes all the entries to the contest (the first three are the winners, in order):

Congressional Hearing On/In Second Life

I missed this but better late than never. lampoons Congress and on and, as usual, they nail it:

April 27, 2008

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April 23, 2008

Be Evil

I conceded the notion that privacy exists years ago. Considering how much I publish online, considering how much of my activity takes place online, I probably have far fewer things that are private than most people.

But when you take a moment to think about it, the degree two which we entrust faceless organizations with the intimate details of our daily lives is scary. Perhaps no company knows more about us than Google. And let me point out at this point that I am a big fan of Google.

As , Google tracks everything from my search activity to my blog posts to my daily reading habits to my travel destinations. Google , and their satellites can conceivably track my every move. But they don't need to because I've got Google search and Google Maps on my phone.

What is scary is that example after example has proven that if a company wants to, it will exploit the private information they collect. And it really isn't a matter of being evil or not. The problem is that in large institutions--government, nonprofits, or corporations--the structure of the organization itself makes such exploitation easy.

Ethical behavior within such structures really comes down to the choices that individuals make. But those ethical dilemmas are more easily glossed over due to the pressures of maintaining employment and an infrastructure that provides easy outs.  People are often responsible for just a portion of the overall decision to follow an unethical path, so that decision doesn't appear irresponsible at all.

Earlier this month, the that quoted Google's Vice President apparently distancing the search company from their famous motto, Don't Be Evil:

"It really wasn't like an elected, ordained motto...I think that 'Don't Be Evil' is a very easy thing to point at when you see Google doing something that you personally don't like; it's a very easy thing to point out so it does get targeted a lot."

Well, yes it is and that's entirely the point and the brilliance of the motto.

that "Amit Patel, Google employee number 6 and one of Google's first engineers, coined 'Do Not Be Evil' in 1999 when the engineers became afraid of the pressure they might receive from the business units of the company."

If organizations are ultimately institutionally incapable of ensuring ethical behavior, than what will? A public motto that pledges ethical behavior.

Patel's brilliance is his long-term vision. As an engineer, he was in a better position than most people to understand the vast trove of data a company like Google could compile on individuals. Such information stores could potentially invite abuse.

Do Not Be Evil. The phrase is simple and unambiguous and, in the end, gives Google no choice but to maintain the motto because the alternative is...evil.

April 18, 2008

Who Are Bloggers?

As you, devoted reader, know, my mantra for some time has been "You may not be interested in social media, but social media is interested in you."

I often hear heads of organizations and/or decision makers dismiss bloggers with a wave of the hand as merely a bunch of inconsequential losers in  basements whining online. The other common attitude is, why should I think about bloggers? I don't read blogs. Nobody I know read blogs.

That's the wrong question. The question should be do my customers read blogs? In all likelihood, the answer is yes and in all likelihood, those customers are being influenced by what those blogs are saying.

Bloggers are opinionated people and as we all know, opinionated people like voice their opinions but more importantly, they are often sought out for their opinions. They are influencers and that's why they're important.

But who are they?

(via ) detailing the demographics of bloggers according to recently released data from the BIGresearch simultaneous media survey that reveal some interesting stats. Particularly interesting is that there are a higher percentage of Hispanic and African American bloggers than among the general population.

April 12, 2008

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