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1 post categorized "Affilliate Marketing"

October 06, 2006

Online Ads & Sponsorships For Nonprofit Fundraising

My friend Ann Treacy of and I presented a session on for the ' annual conference, "Common Ground for Common Good." These are some of the resources we mentioned during the breakout session:

Advertising Networks:

Keyword Research:

  • - Professional level keyword research tool. Culls data from a wide range of search engines and is therefore more comprehensive and accurate than free services. Fees range from per day to per year.
  • - Another professional level keyword research tool similar to Wordtracker.
  • - Shows search volume by month. Data is culled from their pay-per-click search engine.
  • - Based on Overture's search data, which, again, is biased toward commercial searches. Still, an excellent tool.
  • - Find releated keywords. This free tool is included in Google's AdWords search advertising service. You can determine the level of competition for a given search phrase--at least within Google's ad inventory--and the relative search volume of that search phrase.
  • - See how specific search phrases fare over time.

Statistics Programs:

  • - Free but requires a Gmail account, which is also free. Superb and comprehensive statistics.
  • - Designed to be used with blogs but works for web sites as well. Good for a quick glance at your traffic volume and recent visitor activity.
  • - Notice it's ADD-free not AD-free stats. The code displays their logo on your site. Nevertheless, it's free and they offer very comprehensive stats that get down to the individual page level.
  • - Also designed for use with blogs, but suitable for web sites as well.

Affiliate Marketing:

Blog Services:

  • - Free service offered by Google.
  • - Free and for-fee service. More features and more flexible than Blogger. This blog uses TypePad.
  • - Free and for-fee service. Similar to TypePad but is more technical.
  • - Very similar to but not as widely used as TypePad. Offers both free and for-fee levels.

Social Networking Sites:

  • - Most popular social bookmarking site; recenty bought by Yahoo.
  • - Yahoo's home-grown social bookmarking site.
  • - Read/Write Web's overview of social bookmarking.
  • - One of the most popular web sites. Social networking site geared toward a mainly 13-25 year old audience includes blogging and video upload features.
  • - Most popular photo sharing site. Owned by Yahoo.
  • - The most popular video sharing web site.
  • - Video sharing site for nonprofits.
  • - A how-to video from on the basics of how to use del.icio.us, YouTube, and Flickr.
  • - The most popular social editing site. Submit web pages and the community votes on them. Most popular posts rise to the front page and can generate a lot of traffic to that page.

Email Marketing:

  • - For-fee email marketing service. Best value for cost.
  • - Free but limited email marketing service. Only supports text-based emails.
  • - Also free and also limited email marketing service.
  • - Specifically designed for use with blogs. Free service.

Posted by David Erickson on October 06, 2006 at 10:04 AM in Advertising, Affilliate Marketing, Conference/Event, Social Networking | | Comments (1) | TrackBack (0)

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